I was tasked with the redesign of the Wells Fargo home page. At the time, the site was difficult to navigate, posed as untrustworthy due to its appearance and call to actions were missed by potential customers.

As an initial step I took an audit of the home page. There was an overwhelming amount of links and content that could be grouped together. It was clear the site needed to undergo a restructure on the information architecture. Once I established what the necessary information was, I experimented with different layouts through sketches and wireframes. With the new layout selected, I was able to focus the returning user on frequent actions or links and call to actions for new visitors. By adding imagery, color and a new type family, I established a modern and balanced style to emote a feeling of friendliness and familiarity. The bold colors and text assisted drove visitors to different areas of focus.

Wells Fargo desktop redesign

Wells Fargo mobile redesign

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